AutoTrader: If Saab dies, BMW and Audi will benefit

2010 Saab 9-3X

According cross-shopping data from, if Saab is wound down by General Motors Company, BMW and Audi may be winners. The findings by the website show that 33 percent of Saab shoppers also looked at BMW and Audi vehicles while researching and comparing new and used vehicles on

“The top four brands Saab shoppers also looked at while on our site were all European, showing some preference for European styling and handling among Saab shoppers,” said President and CEO Chip Perry. “As the Saab brand is shut down, it is likely many of those buyers will gravitate to those other European brands, although our shopper activity on shows Saab buyers are also interested in some American and Japanese brands.”

Click through to see the full list of brands also considered by Saab shoppers.

The top 10 brands that Saab shoppers also looked at on during 2009:

1. BMW – 33%
2. Audi – 31%
3. Volvo – 29%
4. Volkswagen – 27%
5. Toyota – 27%
6. Nissan – 26%
7. Honda – 24%
8. Mercedes-Benz – 24%
9. Ford – 23%
10. Chevrolet – 22%

– By: Kap Shah

Source: AutoTrader (via AutoBlog)