Remember the “Like a Rock” slogan for Chevrolet’s pickups and SUVs? Well, you’ll start hearing it less and less as GM’s most important brand shifts to concentrate more on passenger cars and crossovers. According to Chevrolet’s general manager Jim Campbell, 61 percent of the brand’s volume sales are outside the United States.
Nonetheless, he said that “Chevrolet’s biggest growth opportunity is right here in our own country,” adding that new expansion will come “on the back of cars and crossovers.”
The brand that accounts for 70 percent of GM’s sales has previously relied heavily on pickups and SUVs to boost sales; however, with customers moving towards more fuel-efficient vehicles, the brand is now focusing its attention smaller and economical vehicles.
Campbell said that Chevrolet will also look to Latin America and South America for its prime growth opportunities.
– By: Stephen Calogera