VW will have to sell 100,000 Amaroks to bring the pickup to the U.S.
Earlier this month, Volkswagen took the wraps off of its new 2011 Amarok pickup. The model goes on sale next year in key markets including South America, South Africa and Australia. Europe will also get the Amarok in the second half of 2010. But what about the United States?
According to President and CEO of the Volkswagen Group of America Stefan Jacoby, the company will have to “sell at least 100,000 Amarok pickups to make it feasible.”
Jacoby said that the compact pickup segment faces too many challenges, making the Amarok an unlikely candidate for the stateside.
As PickupTrucks.com points out, only the Toyota Tacoma is able to reach a volume above 100,00 units. Through November, Toyota has sold 102,327 Tacomas. Ford Ranger comes in second with only 51,097 units sold year-to-date.
2011 Volkswagen Amarok:
– By: Kap Shah
Source: PickupTrucks.com
