You might think that as the market shifts its focus to fuel-efficient vehicles, high-performance vehicles are likely to be short-lived. Speaking to AutoWeek, Mark Reuss, General Motors’ vice president of global marketing, said that Chevrolets with the SS badge are safe as long as he’s with GM.
Reuss said that the SS line of vehicles could offer more in the future. He said that he envisions vehicles outfitted on a case-by-case basis, rather than generically adding more output and the red SS badge to Chevrolets across the board.
Reuss comes to GM after leading Holden operations in Australia, the origin of the Detroit automaker’s enthusiast-oriented rear-wheel drive underpinnings known as Zeta.
Reuss said that the Zeta platform is also safe under his watch and that GM is working on a sedan in Australia that is expected to return impressive fuel-economy with a 3.0L engine. He said that future performance cars from GM will have stellar performance, better fuel-economy and reduced weight.
– By: Omar Rana