Daimler CEO’s advice to Fiat on Chrysler: Americans still like larges cars and SUVs

Dieter Zestche

Even though Daimler AG and Chrysler’s break up back in 2007 ended like a horrible divorce, Daimler’s CEO Dieter Zetsche still cares a lot for the American automaker.

In a recent interview with USAToday, Zetsche said, “I continue to be emotional about this company and am crossing my fingers for the very best future.”

Zetsche said that besides focusing on small cars and fuel-saving technologies, Fiat and Sergio Marchionne shouldn’t forget that Americans still like larges cars and SUVs.

He said that if Marchionne did ask him for advices, he would tell him that “I would not focus exclusively on small cars going forward. I do believe the successful continuation of SUVs and larger cars is necessary.”

Daimler and Chrysler broke up in 2007 when Daimler sold 80.1 percent of Chrysler to a private investment firm Cerberus Capital Management, after paying $36 billion for it in 1998.

– By: Omar Rana

Source: USAToday