2011 Buick Regal to attract younger buyers interested in performance

2011 Buick Regal

The Buick Regal, once known for great performance, is going to be reintroduced next year with the intent of re-establishing Buick as a volatile performance car manufacturer.

The 2011 Regal, which is essentially a rebadged five-passenger Opel Insignia sedan, gets Buick’s distinct grille and a few minor interior and exterior differences is all the really distinguishes one from the other.

The Regal continues Buick’s recent movement to resuscitate the label and reclaim a younger market; the average Buick buyer today is 70 years old. The Enclave crossover and the LaCrosse sedan launched the movement, and now the Regal comes in to play to target buyers in their 40’s and 50’s, specifically those interested in the Acura TSX, Audi A4, and Volvo S60.

At launch, the 2011 Buick Regal will be available with a 182-hp 2.4L 4-cylinder engine. A 220-hp 2.4L 4-cylinder turbocharged will join the lineup in summer 2010. Buick hasn’t announced anything about offering a V6 variant of the new Regal.

Click here for more news on the Buick Regal.

2011 Buick Regal:

2011 Buick Regal 2011 Buick Regal 2011 Buick Regal 2011 Buick Regal

– By: Stephen Calogera