Edward Cullen, the vampire in The Twilight Saga: New Moon, apparently fits the description of a perfect Volvo owner. Cullen, who is played by Robert Pattinson, will be driving a brand new Savile Grey XC60R in the sequel to the movie that hits theaters on Nov. 20.
“The brand DNA matched to [Cullen’s] character couldn’t be more right,” Linda Gangeri, Volvo Cars of North America manager of national advertising said in an interview with Inside Line.” His character is a nurturer and he has to be understated, because he’s living in a human world and is in love with a human. At the same time, he wants something that is good-looking and fast.”
Volvo said that the placement of its vehicles in the Twilight series is helping attract female car shoppers. Gangeri said that Twilight fans consist of “90 percent female, ranging in age from 10 and up.”
Right. Either way, before you run out and try to be Edward, we’d just like to let you know that the XC60R is not available through Volvo Cars of North America right now.
– By: Kap Shah
Source: Inside Line