FoMoCo announced today that the Ford Fusion sedan has entered into the list of America”s Top 10 selling vehicles and has become the No. 1 selling domestic car. So far in 2009, Ford has sold 151,137 units, passing the previous Fusion full-year sales high of 149,552 in 2007.
“It”s extraordinary that a car could set a sales record in an environment where overall industry sales are down 26 percent from a year ago,” Ford sales analyst George Pipas said.
Ford said that sales of the 2010 Ford Fusion Hybrid account for almost 20 percent of total Fusion sedan sales. It said that 60 percent of Fusion Hybrid sales have been made to customers coming from import brands – mostly Honda and Toyota.
Review: 2010 Ford Fusion Hybrid:
All Photos Copyright © 2009 Omar Rana ““ egmCarTech.
FORD FUSION MOVES INTO TOP 10 LIST
* Sales of the Ford Fusion ““ America”s most fuel-efficient midsize sedan ““ have set a new record with sales figures for 2009 already eclipsing the previous full-year record set in 2007
* Fusion is now among America”s Top 10 selling vehicles and the No. 1 selling domestic car
* Fusion consideration from import shoppers is at an all-time high
* Consumers want new features and smart technology, with half opting to buy high series models ““ Fusion Hybrid, Sport and SEL
DEARBORN, Mich., Nov. 12, 2009 ““ Soaring sales of the Ford Fusion have made 2009 already a record-breaking year for America”s most fuel-efficient midsize sedan.
Sales for 2009 already have reached 151,137 units, eclipsing the previous Fusion full-year sales high of 149,552 in 2007. Importantly, Fusion sales are skyrocketing at a time when industry sales are the lowest they have been since the early “80s.
In the first ten months of 2009, Fusion sales were 15 percent higher than a year ago. Also, Fusion has moved among America”s Top 10 selling vehicles and the No. 1 selling domestic car.
The 2010 Fusion and Fusion Hybrid are the most fuel-efficient sedans in America. The new models offer more power, class-exclusive technologies, such as Blind Spot Information System (BLIS®) and Ford SYNC®, and more total passenger and luggage capacity than the Toyota Camry.
According to Fusion Marketing Manager Jonathan Richards, the diversity of the 2010 Fusion lineup is drawing a growing number of customers to the brand.
“There is no reason for customers shopping for a midsize sedan to look beyond the Fusion, because the lineup offers something for everyone ““ a Hybrid model, a Sport version and a new selection of gas-powered engines paired with six-speed transmission,” he said.
Sales data show that consumers are taking notice.
“Fusion Hybrid, Sport and SEL models account for 50 percent of sales,” said Richards. “Data also show that customers are embracing technology offerings such as voice-activated navigation, SYNC and Sony® Audio.”
Sales of the new Fusion Hybrid account for almost 20 percent of total Fusion retail sales. Perhaps even more significant, more than 60 percent of Fusion Hybrid sales have been to customers coming from import brands ““ mostly Toyota and Honda.
The Fusion Hybrid delivers an EPA estimated 41 mpg rating in the city and 36 mpg on the highway, topping the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on the highway. It also offers innovative new technology ““ SmartGauge™ with EcoGuide ““ that coaches hybrid drivers to maximize fuel efficiency.
According to early 2010 survey data obtained in the 2009 U.S. Global Quality Research System (GQRS), the 2010 Fusion Hybrid has the highest customer satisfaction ratings of any Ford vehicle ever. The survey was conducted for Ford Motor Company by RDA Group of Bloomfield Hills, Mich.
– By: Kap Shah