There is no denying that electric vehicles are going to be extremely relevant in the automotive industry’s future. So much so that at the 2010 Detroit Auto Show organizers will include a 37,000 square-foot exhibit devoted exclusively to that segment o the market, reports Automotive News.
Electric Avenue, as the exhibit has been dubbed, will have about 20 cars, from both conventional and start-up automakers, on display right on Cobo Center’s main floor. The show’s chairman, Doug Fox told Automotive News that exhibit will demonstrate “the long-term viability of the auto industry using a subject that is top of mind globally these days.”
The exhibit sponsored by the Michigan Economic Development Corp. last year entitled EcoXperience, will also return to this years show which runs from January 11-24. Electric Avenue is sponsored by Dow Chemical Co., which is developing batteries to be used in electric vehicles.
A $665 million, 800,000-square-foot manufacturing plant is being built in Midland, Michigan as part of a joint venture between Dow and South Korean battery manufacturer Kokam Engineering Co. Ltd. The venture received a $161 million federal grant this past summer.
– By: Stephen Calogera