GM’s other plug-in hybrid vehicles won’t have ‘Volt’ badging

Chevrolet Volt

In what we think is a good decision, General Motors said that its other plug-in hybrid offerings will not have Volt branding on them to identify with the compact plug-in hybrid that will launch later next year. By contrast, Toyota is planning to make a family of hybrid vehicles that will carry the Prius badging.

“Our thought is to take the Volt technology to other products,” Brent Dewar, chief of global operations for Chevrolet said. “The Volt was the original vehicle that we started, but I wouldn’t see that as a brand marketing direction for us.”

Dewar said that the Chevrolet Volt plug-in hybrid would pave the way for more vehicles based on the same Voltec technology; however, the Volt name will not be found anywhere on GM’s future electric-vehicles.

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2011 Chevrolet Volt:

2011 Chevrolet Volt Production Show Car

– By: Omar Rana

Source: Reuters