Chrysler/Fiat to have 3 brands at dealers by 2011, will share two-thirds of suppliers by 2014

Chrysler Group LLC CEO Sergio Marchionne Meets Employees

Chrysler Group LLC plans to finish the consolidation of its dealerships into three-brand stores by the end of 2011. Speaking at the company’s 5-year business plan conference today, the automaker”s vice president of network development and fleet Peter Grady said that Chrysler is looking to dramatically increase the number of vehicles it sells at each store so dealers can be more profitable and financially healthy.

Separately, Fiat and Chrysler will share more than two-thirds of their suppliers by 2014, reports Automotive News. Chrysler’s purchasing chief Daniel Knott said that Chrysler is looking to cut purchasing costs and expects $2.9 billion in cumulative savings from 2010 to 2014. It hopes to save $500 million next year, he said.

Knott said that Chrysler will improve its relationships with suppliers.

“Chrysler purchasing will be accountable,” Knott said. “We will be firm, and we will be fair.”

– By: Omar Rana