BMW planning entry level M model based on next 1-Series
After driving the BMW 135i, we always wondered if BMW would do an M version of the 1-Series. According to sources that spoke with AutoCar, BMW is looking at a new M model that would fit below the M3 based on the next-generation 1-Series.
“We”re conscious that our existing customers are gravitating towards larger and more expensive models such as the X5/X6 M,” an M division source told the UK publication. “We”re looking at ways to attract new customers to the brand, and an entry-level model is part of those plans.”
BMW M division’s head Kay Segler is a huge supporter of the car, that could have a starting price of around £32,000 ($47,128 USD).
The source said that while a competitor to Mercedes-Benz SLS and the Audi R8 would be greatly appreciated by the M engineers, the priority right now is to “offer a more affordable model underneath the M3.”
The car is likely to be based on the next-generation 135i and BMW may revive the M1 badge for the car.
– By: Kap Shah
Source: AutoCar
