Lotus takes a shot at Porsche in latest Evora marketing pitch
We just received an email from Lotus with subject reading “How many Porsches did you see today?” Catching our interest right away we opened the email to see a marketing pitch for the new Lotus Evora.
The email read:
The new Lotus Evora marks a return to the sports cars you dreamt of when growing up. Porsches are nice cars, but they’re everywhere these days, whereas with only 400 available over the next 12 months, you definitely can’t say that about the new Lotus Evora.
Along with 60 years of sports car heritage, the 3.5-litre V6 Evora comes with a 3-year manufacturer’s warranty and residual values comparable to those of Porsche.
And to show you exactly what we mean, we’d like to invite you to contact any of our authorised Evora dealers (you’ll find their details inside the downloadable brochure) and experience what it feels like to drive a sports car with true character.
Click here so you don’t miss out on your chance to own an Evora. However, if you’re too late, we’re sure you’ll have no trouble finding something at www.porsche.com.
Luke Bennett
Operations DirectorRoger Becker
Vehicle Engineering Director
Just thought we’d share it with you.
By: Kap Shah
