2010 Ram pickup launch will be well-financed

2010 Dodge Ram 2500 Laramie Crew Cab

The 2010 Ram lineup of heavy-duty pickups will be the first batch of new vehicles to debut since Chrysler came out of bankruptcy in June. They will also be the first pickups to be launched under the new Ram brand since new CEO Sergio Marchionne split the Dodge brand into two. The brands will now operate as separate businesses, with their own profit and loss accountability.

Mark Herber, director of Dodge Ram marketing said that the 2010 Ram heavy pickup will hit dealerships within a few weeks with a new look, same powerful engines and a well-financed marketing campaign.

“There is pent-up demand in all of the markets, especially the truck market,” said Heber. “All we need is a little bit of an uptick in the economy and things could take off.”

According to Automotive News, Herber declined to give figures or say how soon the campaign will begin.

– By: Stephen Calogera

Source: Detroit News