Chrysler’s marketing chief likes to be controversial, expect provocative Chrysler campaigns
Chrysler Group LLC’s new marketing chief, Oliver Francois, isn’t much of a fan for being politically correct. Other than puffing away in his nonsmoking office Francois, a Fiat executive tapped to leas all of Chrysler Group’s marketing along with the CEO of the Chrysler brand itself, wouldn’t agree to an interview with Automotive News. However, those close to him said that he’s a rule-breaker with an appetite for ads that create controversy.
Francois, who is pushing 50, still maintains his job as the head of Fiat’s Lacia brand.
“He is very courageous and thinks his ads should be, first of all, noticed,” said Anne de Maupeou, co-creative chief of Marcel, Paris, noting that “being controversial was part of his brief on the new Lancia Delta” model.
You can see a little bit of Francois’ provocative touch in Chrysler’s new 300C Connect commercial posted after the jump.
– By: Kap Shah