Ford announced today that its market share in 19 European main markets reached 10.1 percent in September, the highest share for any month since September 2001, and a 0.8 percentage point increase over the same month a year ago.
“Traditionally we expect Ford to have a good month in September given the surge of new car sales in the U.K. due to the registration plate change. But September 2009 has surpassed expectations,” said Ingvar Sviggum, Ford of Europe”s vice president for marketing, sales and service.
Ford of Europe said that it sold 152,600 new vehicles in Europe in September, a gain of 12.3 percent over the same month a year ago, and better than the industry increase of 2.9 percent. A total of 51,400 Ford Fiesta units were sold in September.
Ford has now reported year-over-year sales gains for four months in a row, and market share increases for nine consecutive months.
“Market share and volume success are only valuable if they are achieved through high quality sales that generate good revenue, and we certainly saw that in September with retail sales accounting for 60 percent of Ford passenger car sales,” said Sviggum.
– By: Stephen Calogera