Porsche can sell 150,000 units annually, but needs new models

Porsche currently builds the 911 coupe, Boxster cabriolets, the Cayman coupe, the Cayenne SUV and the four-door Panamera sedan. The head of the Stuttgart automaker said that Porsche can sell 150,000 units a year in the mid to long-term but new models would be needed to achieve the goal.

“If the world economy picks up again we can well imagine unit sales of 150,000 Porsche cars per year,” CEO Michael Macht told Welt am Sonntag in an interview. “But we won’t achieve this with the four models that are existing today. Otherwise, we would have to significantly increase the number of cars of the current models. And then we would not be exclusive anymore. Therefore we have to think about new vehicles.”

According to Reuters, preliminary results show that unit sales at the Porsche’s sports car business have plunged 24 percent to around 75,200 vehicles in the past fiscal year to the end of July 2009.

At the 2009 Frankfurt Motor Show last week, Macht said that Porsche is “considering and working hard on an electric-powered sports car that would meet the high demands of the Porsche brand.”

– By: Omar Rana