Exactly 2 months ago, it was reported that the Audi A1 will begin series production in October. However, Audi didn’t announce any firm plans on bringing the compact model to the United States. The company”s sales and marketing head Peter Schwarzenbauer said that “Audi is focused establishing a better foundation in the North American market and feels that the brand”s presence isn”t strong enough to support a compact car like the A1.”
Well, Audi may have changed its mind. According to a report by Handelsblatt, Audi may sell the A1 in the United States to compete with BMW’s Mini brand.
The move will follow after the introduction of the A1 in Europe in 2010. Handelsblatt said that the move is a part of Audi’s plan to “surpass BMW and Daimler AG”s Mercedes-Benz in all markets worldwide by 2015.” The Ingolstadt automaker plans to sell more than 100,000 cars annually in the U.S. within the next two to three years.
– By: Omar Rana