General Motors Company announced today that it will offer any customer who buys a GM car to return it for a full refund within 60 days if they’re not totally happy with it. Known as the “Satisfaction Guarantee,” the program is available to eligible buyers of a new Chevrolet, Buick, GMC or Cadillac vehicle.
“We think if consumers give us a fair chance and look at the facts on the things that matter most to them, like design, fuel economy, warranty and safety, our vehicles are the best choices – that’s what makes an offer like this possible,” said Bob Lutz, GM vice chairman, Marketing and Communications. “The Cadillac SRX and CTS Wagon, the Buick LaCrosse, the Chevrolet Equinox and GMC Terrain, for instance, are all outstanding new products. This new marketing effort should help us communicate these facts to consumers.”
The incentive is part of a larger “May the Best Car Win” marketing campaign that demonstrates GM’s confidence in its vehicles – we’ll talk more about that campaign in a second.
For now follow the jump to see the details of the Satisfaction Guarantee program.
Details of GM’s new Satisfaction Guarantee:
· Offer covers 2009 and 2010 Model Year Chevys, Buicks, GMCs and Cadillacs (except medium duty trucks)
· Customers (one per household) can return their vehicle between 31 and 60 days with less than 4,000
· Customers will be informed in writing before they buy the vehicle of the terms of the Satisfaction Guarantee
· Customers must take delivery by Nov. 30
· The Satisfaction Guarantee covers the vehicle purchase price and sales tax, but not other add-ons like accessories, negative equity on a trade-in or other fees; other restrictions apply
· Leased vehicles are not included
· More details are available beginning Monday, Sept. 14, online at [Chevy][Buick][Cadillac][GMC].com/guarantee
– By: Omar Rana