At Ferrari, Bahar was responsible for worldwide road car sales and after sales business, overall road car and F1 marketing activities, licensing, and merchandising business.
“I am looking forward to taking on the challenges as CEO of this legendary and iconic company with a peerless motorsport history,” said Bahar in a statement. “Lotus has a worldwide reputation for innovative engineering and superb sportscars that lead the world in efficiency, design and dynamics. With the recent launch of the award-winning Evora, there is proof that Lotus is better placed than many to capitalise on the rapidly changing automotive market. I can’t wait to get my plans underway in October.”
Bahar, a Swiss, holds an MBA and is married with two children.
– By: Stephen Calogera