Audi of America President Johan de Nysschen loves fuel-supping diesel engines. In fact, he loves them so much that he dismisses General Motors’ upcoming Chevrolet Volt as “a car for idiots,” saying that very few consumers are willing to pay $40,000 for a car that competes against $25,000 compact sedans and conventional hybrids.
“No one is going to pay a $15,000 premium for a car that competes with a (Toyota) Corolla,” he said according to MSN Autos. “So there are not enough idiots who will buy it.”
de Nysschen said that most hybrids and electric-vehicles are more about making a statement.
“They’re for the intellectual elite who want to show what enlightened souls they are,” he said.
Audi will be catering to those enlightened souls at the 2009 Frankfurt Motor Show with an all-electric concept based on the Audi R8.
We’re wondering what Bob Lutz has to say about all this
2011 Chevrolet Volt:
– By: Omar Rana
Source: MSN Autos