At the 2009 Frankfurt Motor Show later this month, Toyota will unveil an updated Prius Plug-in Hybrid Concept alongside the Auris HSD Full-Hybrid Concept.
Starting early 2010, Toyota will lease 150 units of Prius Plug-in Hybrid Concept to a select group of customers for testing purposes.
The Toyota Auris HSD Full-Hybrid Concept marks the introduction of Toyota’s full-hybrid technology into a mainstream model. Toyota said it is the “first step in the deployment of Hybrid Synergy Drive (HSD) across the company’s model range.”
Along with those two models Toyota will hold the European premiere of the new Land Cruiser and will unveil two new customised iQ show cars – iQ for Sports and iQ Collection.
Click through for the press release and more pictures.
Toyota at the 2009 Frankfurt Motor Show:
Toyota at the 2009 Frankfurt Motor Show
– World Premiere of the Auris HSD Full Hybrid Concept
– New Prius Plug-in Hybrid Concept, European Premiere of the new Land Cruiser
– iQ show cars (iQ for Sports and iQ Collection)
The first Toyota highlight for the Frankfurt Motor Show will be the World Premiere of the Auris HSD Full Hybrid Concept. This represents a milestone in Toyota’s strategy: introducing Toyota’s full hybrid technology to a mainstream model, and the first step in the deployment of Hybrid Synergy Drive (HSD) across the company’s model range.
The new Prius Plug-in Hybrid Concept will also make its World debut in Frankfurt.
Prius Plug-in Hybrid expands the capabilities of Toyota’s full hybrid technology (HSD), enabling pure electric operation for short-range day-to-day transportation.
In early 2010, an extensive field trial in Europe will see over 150 units being leased to selected fleet customers.
Frankfurt will also stage the European Premiere of the iconic, all-new Toyota Land Cruiser, which will go on sale in the 4th quarter of 2009.
Finally, two customised iQ show cars (iQ for Sports and iQ Collection) will give a glimpse of a future ‘iQ World’ and demonstrate the possibility for customers to personalise their cars.
The Toyota stand is located in Hall 8 of the Frankfurt Motor Show exhibition centre, where the Toyota press conference will take place on Tuesday, 15 September at 15h30.
– Kap Shah