FoMoCo has announced that its mid-size 2010 Ford Fusion has set another monthly sales record for the model for the fifth consecutive month during August. It said that average transaction prices have been increasing. The Ford Fusion, which competes with the Toyota Camry and the Honda Accord in one of the largest segments in the U.S., sold a total of 102,756 units through July. Toyota Camry and Honda Accord sales totaled 184,216 and 160,817 respectively.
“It’s a very tough segment to be in. It’s been dominated by the imports over the last several years,” Ford’s global small and medium car group marketing manager, Chantel Lenard, told Reuters. “We are starting to break through and break that grip the imports have had on that segment.”
Both the Camry and the Accord came in on the top 10 cars sold under the Cash for Clunkers incentive. While Ford reported strong sales of the Fusion under the program, the model did not make the top 10 list.
Lenard said that more than half of the 2010 Fusions models sold so far have been in the top-end SEL, Sport or Hybrid versions.
2010 Ford Fusion:
– By: Omar Rana