NAVTEQ, the leading global provider of digital maps, traffic and location data for in-vehicle, portable and wireless solutions, has revealed a new study that assesses consumer impact of everyday use of navigations systems. The findings focus on the impact that the addition of real-time traffic data has on the driver experience.
“Previous studies in this field focused more on “getting lost” scenarios versus the benefits to drivers of navigation system use during the course of their normal driving habits,” NAVTEQ said.
The study found that real-time traffic enabled navigations systems help drivers spend 18 percent less time driving on an average trip versus drivers without navigation. Over the course of a year, that translates to saving drivers 4 days of driving.
The study also found that real-time traffic enabled navigations systems help drivers get to their destinations faster and reduce the distance traveled. As a result, drivers get increased fuel-efficiency out of their vehicles and decrease CO2 emissions per driver by .79 metric tons, or 21% less than a driver without a navigation system.
– By: Stephen Calogera
Source: NAVTEQ (via AutoBlog)