General Motors Company’s new executive committee has decided to stop using the silver “GM” corporate logo on its vehicles in a move to emphasize the four core brands that survived the automaker’s bankruptcy.
The move, which was decided on earlier this month, will take effect starting with the 2010 model year vehicles. The effort to remove the GM logo downplays the link between Chevrolet, Cadillac, Buick and GMC and their corporate parent.
“We are just really focused on the four core brands and this provided us with another opportunity to make sure they were at the forefront,” GM spokesman Terry Rhadigan told Detroit News.
Rhadigan said that people in Midwest do not automatically link Chevrolet or Cadillac to General Motors (yes, we are shocked too!).
– By: Stephen Calogera
Source: Detroit News