Bentley today unveiled its new Mulsanne, what we’ve come to known as the “New Grand Bentley,” at the 2009 Pebble Beach Concours D’Elegance in Monterey, California. What you’re seeing here is basically the new Arnage – but the only thing is – there is nothing Arnage about it, even the name.
Even during a time of recession, Bentley is introducing its new halo car, which Bentley says is the “pinnacle of the ultra-luxury segment.”
“There’s a very difficult business case for this car,” says Bentley CEO Franz-Josef Paefgen, reports Automotive News. “The hope here is not to create volume, but to create a flagship.”
Technical specs and performance figures will be announced at the 2009 Frankfurt Motor Show next month.
The Bentley Mulsanne will go on sale from mid 2010, with pricing to start around $300,000. The Mulsanne will require 40 hours of labor for workers to finish the hand-mad interior woodwork.
Click through for the high-res image gallery and the press release.
2010 Bentley Mulsanne:
NEW BENTLEY MULSANNE MAKES WORLD DEBUT AT PEBBLE BEACH CONCOURS D’ELEGANCE, CALIFORNIA
(Bentley Motors, Crewe, England) Today, Bentley Motors unveiled the Mulsanne, the company’s all-new flagship grand tourer, at the prestigious Pebble Beach Concours D’Elegance in Monterey, California.
The Mulsanne is inspired by the company founder W.O. Bentley’s crowning achievement in
1930, the 8-litre. And it was W.O.’s own sensitively conserved company car that shared the podium with the new Mulsanne in Pebble Beach. This early motoring masterpiece represented the last big Bentley that was designed, engineered and built from the ground up by Bentley engineers – until now.
Nearly 80 years later, while paying respect to this illustrious past, the new Mulsanne is a thoroughly modern statement of luxury driving and grand touring. Conceived, styled and engineered entirely at Bentley’s headquarters in Crewe, England, the Mulsanne, with its completely new and unique platform, goes into production next year in a new state-of-the-art manufacturing facility within the Crewe factory.
Introducing the Bentley Mulsanne at Pebble Beach, where Bentley was the featured marque, Dr. Franz-Josef Paefgen, Chairman and Chief Executive of Bentley Motors, said:
“The challenge we set our engineers was to create a new grand Bentley that would stand as the pinnacle of British luxury motoring, offering the world’s most exclusive driving experience. They have responded to this challenge with real passion and the result is a luxury grand tourer that sets new standards in terms of comfort, effortless performance and hand-crafted refinement – the very qualities for which Bentley is renowned.”
The Bentley design team, lead by Dirk van Braeckel, have created a flagship that offers the classic sporting, styling cues long-associated with Bentley – expressed in a thoroughly contemporary way.
“From the very first hand sketches in the styling studio, we were inspired by the traditions of the grand touring Bentleys and have sought to evolve this story for a new generation of Bentley enthusiasts.”
The return of the Mulsanne name to a car carrying Bentley’s iconic “˜Winged B’ emblem underlines the company’s racing pedigree and nowhere reflects that heritage better than the famed Le Mans circuit, the scene of no fewer than six Bentley triumphs. Few places offer a stronger or more emotive connection with the Bentley marque than the famed Mulsanne corner.
The Bentley 8-litre displayed alongside the Mulsanne in California was first shown at the 1930 London Motor Show. It was the second-built and was W.O. Bentley’s company car for two years. Capable of reaching more than 100 mph, the 8-litre demonstrated W.O. Bentley’s ambition and ability to build a grand luxury car capable of surpassing every other leading manufacturer of the day. A total of 100 cars were built in 1930 and 1931.
“The 8-litre’s breathtaking performance and quality was perhaps the finest example of a “˜pure’ grand Bentley. Every mechanical detail carried W.O. Bentley’s unique stamp and it was the clearest demonstration of a car built without compromise,” commented Dr. Ulrich Eichhorn, Member of the Board Engineering.
“The Mulsanne has been designed with exactly the same guiding principles, so it is entirely fitting that these Bentleys from different eras share the same stage.”
The Bentley Mulsanne will go on sale from mid 2010. It will also be displayed at the forthcoming IAA Frankfurt Motor Show (15-27th September, 2009) where Bentley Motors will provide additional product information.
For more information, please log on to www.BentleyMulsanne.com
– By: Omar Rana