Bob Lutz: GM to bulk up on advertising in 2009 and 2010

What is 230?

Now that you all know what 230 means – you can say that General Motors Company is becoming a tech-savvy company using the Internet to spread a viral marketing-campaign for upcoming vehicles. Well, expect to see more of that in the future.

According to Maximum Bob Lutz, GM will bulk up its marketing budget for the remainder of 2009 and 2010, reports Automotive News. Lutz said that with GM now having four-core brands (Buick, Cadillac, Chevrolet and GMC) ad spending will have more impact on product launches.

“We’ll heavy up on the spending,” Lutz said. “We’ve been spending at a level that barely sustained brand health. Now we’re going to spend at a level that builds brand health.”

According to Advertising Age, GM spent $1.81 billion in “measured media” in 2007.

– By: Stephen Calogera