Study finds that U.S. car shoppers would be open to Chinese, Indian brands

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A study conducted by AutoPacific found that 15 percent of new car buyers in the U.S. said they would consider buying their next vehicle from China, while 11 percent said that they wound consider buying from India. That compares to 16 percent who said they would consider a vehicle from Korea

“As Hyundai and Kia have been on the American scene for decades now, it’s surprising that consideration for Chinese and Indian brands, sight unseen, would be about as strong as it is for the Korean brands,” said George Peterson, president of automotive research firm AutoPacific and author of the study. “However, with so many premium and high-tech non-automotive products already being made in China and purchased by Americans, why not automobiles too?”

The study, called “Opportunity for Chinese and Indian Brands in the USA,” is based on a national survey of more than 30,000 new car and truck buyers.

Peterson said that most of those that would consider a Chinese or Indian vehicle “tend to be young, well-educated, and affluent for their age and have good jobs in administrative, health care and middle management positions.”

– By: Omar Rana

Source: AutoPacific