Porsche once again ranked the highest as the industry’s most appealing brand in the United States. This is the fifth consecutive year that Porsche has taking the No.1 spot on J.D. Power and Associates 2009 Automotive Performance, Execution and Layout (APEAL). The Ford and Dodge brand also scored big gains in the study which measures appeal for new and redesigned models.
“Most automakers are on track in terms of designing new models that are highly appealing,” said David Sargent, vice president of automotive research at J.D. Power and Associates. “The greater challenge for manufacturers lies in creating models that launch with both strong appeal and high quality, which ultimately lead to improved sales through greater customer loyalty and advocacy.”
In addition, seven all-new and redesigned models rank highest in their respective segments, including the Dodge Challenger, Ford F-150 (in a tie), Ford Flex, Hyundai Genesis, Nissan Maxima, Volkswagen CC and Volkswagen Tiguan.
Vehicle models achieving the highest APEAL scores have been shown to benefit from faster sales, less need for incentives and higher profit margins, said J.D. Power and Associates in a statement.
The average APEAL score for all models in 2009 has improved considerably to 779 from 770 in 2008. J.D. Power believes most of that is driven by increased owner satisfaction with fuel economy.
J.D. Power and Associates 2009 Automotive Performance, Execution and Layout (APEAL):
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