BMW on the M7: We’ve looked at it and decided not to do it

BMW 7-Series M Sport Package

It was very surprising to us when BMW confirmed that they were working on a BMW X6 M and an X5 M. Nonetheless, the two models are here and ready to go on sale in September. But how many BMW models can you turn into high-performance power behemoths? Could you imagine a BMW 5-Series Gran Turismo M or even a BMW X1 M?

One thing is for sure – BMW has no plans to do a high-performance version of the 7-Series. Last month a spy shot had popped up on the internet leading to speculations that the Munich automaker is working on an M7 for next year. However, it turned out that the spy shot was of an M Sports Package for the 7-Series.

In an interview with Automotive News, Kay Segler, head of BMW’s M division, confirmed that BMW will not do an M7.

“We’ve looked at that and decided not to do it,” said Segler. “The 760 with awd is a very strong offer. The M sales would be too small for our total investment.”

When asked whether BMW would do a 1-Series M or an M based version of the new X1 compact crossover, Segler said: “You need an entry into M pricewise, but whether we can do that economically has to be determined. Dreams are always there, but we have to pay for them. An X1 is not a car that we would have. Give me a year or so to look into the 1 series.”

2010 BMW 7-Series M Sports Package:
2010 BMW 7-Series - BMW 740d and M Sports Package 2010 BMW 7-Series - BMW 740d and M Sports Package
– By: Stephen Calogera