General Motors Company (we have to get used to saying that now) is not wasting anytime and is getting right down to work. The new GM said today that its dealers will begin testing a partnership with eBay Inc in California that will allow customers to bid on new vehicles or buy them at a “Buy it Now” price.
“We’ll be testing this and other ideas with our dealers over the next few weeks and hope to expand and build upon them in the coming months,” said Fritz. “Experiments are experiments … You don’t roll them out until you figure out if they work. We are excited about it, but I wouldn’t commit to rolling it out more broadly until we find out if it’s successful.”
The U.S. auto industry has had some difficult time doing well in the West Coast since it has been dominated by import brands over the past several years.
– By: Stephen Calogera