Ford’s marketing team for the F-150 is really busy these days with the “Raptor – Born in Baja” documentary film that shows the development and the racing heritage of the Raptor program at last year’s Baja 1000.
According to Mark Grueber, Ford’s marketing manager for the F-150, Ford has received more than 1,000 orders for the 2010 Ford F-150 SVT Raptor. Not bad for a pickup that starts at $38,995.
“Last year, when we were getting ready to reveal the Raptor, it was a very difficult sales environment,” Grueber told PickupTrucks.com. “In some ways, even more difficult than today. Gas prices were over $4 a gallon. Now that fuel prices have come down, we’ve seen a lot of interest in the Raptor. The [number of] orders is higher than we expected.”
Grueber says that some potential Raptor buyers are asking for more interior space than the short-wheelbase SuperCab offers. He said that there is some demand for a crew cab version of the Raptor and it could be something Ford will look into – although no decision has been made as of yet.
2010 Ford F-150 SVT Raptor:
– By: The Daily Auto Editor