Chrysler Group LLC’s new CEO Sergio Marchionne is not wasting anytime and is getting right down to work, bringing clarity and direction to the New Chrysler that exited bankruptcy just two weeks ago. Working from a modest office setting in the company’s Auburn Hills Technical Center, Marchionne has already compressed eight layers of management into five.
The new CEO is now sharing a detailed version of his vision to use Fiat models as the basis of future vehicles branded as Chrysler, Dodge and Jeep.
What’s more exciting than that is Marchionne is said to be positioning the upscale Alfa Romeo brand to come to North America to compete with luxury European vehicles. According to a report by the Free Press, some of the Alfa Romeo models may be built in the U.S., and possibly exported to Europe.
We already know that the Fiat 500 will be the only Fiat badged model coming to the United States within 18 months. The Fiat minicar will be built at Chrysler’s Toluca, Mexico plant. Besides the Fiat 500, Alfa Romeo brands will also keep their European badge when sold in the United States.
“The new company will focus on speed without short-cutting,” Marchionne said.
– By: Omar Rana
Source: Free Press