Vodaphone has launched their new Taxi Grand Prix fantasy racing campaign. Users can log on to the Taxi Grand Prix website, pick their team of taxi drivers and must have them finish the race before anyone else to win. The distance traveled by each taxi driver in real life is added to the player’s total points and virtual race.
A rather amusing TV ad spot featuring F1 drivers Lewis Hamilton and Heikki Kovalainen has been created to promote the Taxi Grand Prix.
Click through for the video.
– By: The Daily Auto Editor
Source: Top Gear