Toyota spent most of February tossing and turning in its sleep over competition from the new 2010 Honda Insight. Honda’s new hybrid was the best-selling model in Japan in April; marking the first time a hybrid has held the spot for a monthly sales period. Well, Toyota can now sleep peacefully at night.
For the month of May, Toyota’s 2010 Prius sales beat the Insight, becoming the best-selling car in Japan for the month.
“I think a green car tax break and other incentives helped the sales performance (of the Prius) quite a bit,” Akihiko Otsuka, chief engineer for the new Prius, told reporters.
The 2010 Toyota Prius went on sale on May 18 and was priced about $3,000 less than the outgoing model. Toyota says there were more than 80,000 advance orders for the third-generation model. Towards the end of May, Toyota announced that it will be increasing production of the 2010 Prius to meet better-than-expected demand.
We’re guessing all the Japanese folks listened to Clarkson when he called the Honda Insight ‘Biblically terrible.’ Nonetheless, Honda is planning to have four gasoline-electric hybrids on the road by 2012 including the CR-Z hybrid and a Fit hybrid.
2010 Toyota Prius:
– By: Kap Shah