BMW overtakes Lexus as best-selling luxury brand in 2009

BMW, the makers of the ‘Ultimate Driving Machines,’ has over taken Toyota’s Lexus brand to become the best-selling luxury marquee in the U.S. so far this year. According to Autodata Corp., Lexus has held the title since 2000, but sales are now down 37.2 percent.

BMW, which hasn’t held the No.1 title in the U.S. since 1997, also beat German rival Mercedes-Benz. While BMW sales are also down 30.5 percent, it sold more units than Lexus coming in with a total of 76,819 through the month of May. Lexus sold 73,186.

Nonetheless, luxury automakers still have many months to go before the year is over. Lexus has just rolled out its new 2010 RX 350 SUV and is also looking to introduce its first dedicated hybrid model, the HS 250h, by the end of the summer.

Oh, and Volkswagen-owned Bentley and Daimler’s Maybach – your uber-luxury brands – are down 60 percent so far this year. Maybach sold only three vehicles in May.

– By: Omar Rana

Source: Detroit News