Ford, which announced a 20 percent increase in May sales over April today, said that sales figures were positive even as it decreased incentive spending. The Dearborn automaker said that May accounted for the highest sales for any month since July 2008.
Hoping to bring in another positive month in June, Ford will be offering a new incentive called “Drive the Ford Difference.”
“At Ford, the future is now,” said Ken Czubay, Ford vice president, Sales and Marketing. “New products account for 50 percent of our sales, and demand for these products is driving our market share gains. We encourage customers who are in the market for a new vehicle to ‘Drive the Ford Difference.’ ”
Starting June 2 through June 30, Ford will cover up to three months’ worth of payments up to $2,100, and Ford Credit will offer 0 percent financing on select Ford, Lincoln and Mercury vehicles.
– By: The Daily Auto Editor