At the 2009 Geneva Motor Show, Bugatti celebrated the company’s 100th anniversary with the Bugatti Veyron Bleu Centenaire. Continuing its centennial celebrations, Bugatti presented four special-edition Veyrons at the Villa d’Este Concorso d’Eleganza this past weekend.
Each one-off Veyron pays homage to Bugatti’s motor-racing history “which played a central role in popularising and ultimately establishing the myth which the brand continues to enjoy to this day.”
Bugatti said it will continue its 100th anniversary celebrations at the Pebble Beach Concours d’Elegance in California in August followed by the main celebration event on Sept 12th in Molsheim.
Click through to view the high-res image gallery and the press release.
Bugatti Veyron Centenaire Special-Editions at Villa d’Este Concorso d’Eleganza:
100 years of Bugatti at Concorso d’Eleganza Villa d’Este
Bugatti Automobiles Pays Homage with four special Veyron models to Ettore Bugatti’s
Molsheim/Cernobbio on 26 April 2009 – In a further highlight on this year’s agenda of centennial
celebrations, Bugatti Automobiles S.A.S. presented four Bugatti Veyron specials at Villa d’Este
Concorso d’Eleganza. These one off models are reminders of Bugatti’s glorious motor-racing
history which played a central role in popularising and ultimately establishing the myth which the
brand continues to enjoy to this day.
The Bugatti brand is almost inextricably linked to the Type 35. The Type 35 Grand Prix was by far the
most successful racing model. The unmistakable radiator grille and eight-spoke aluminium wheels of
the Type 35 have become defining features of the Bugatti automobile. In its day, the Grand Prix was
also well ahead of its time in terms of engineering ingenuity. The front axle design of this vehicle,
which, for reasons of weight minimisation, is hollow, is a true masterpiece of workmanship and was
deemed nothing less than revolutionary. Its springs were passed through the axle to produce a high
level of stability. The Grand Prix’s brake drums were integrally fitted into its lightweight aluminium
wheels. Unfastening the central wheel nut allowed the wheel to be easily removed within a matter of
seconds and the brake to be exposed. This was a crucial advantage at the pit stop.
2000 wins in ten years
The blue racers made their first appearance on the race track at the Grand Prix held by Automobil
Club de France in Lyon in 1924. In the decade that followed, they remained practically unchallenged
thanks to sophisticated manufacturing efforts, their lightweight design and easy handling. During that
ten-year era, they won almost 2000 races – more than any other model ever has. Grand Prix races were
highly fashionable events in those days, and Bugatti was not the only brand with considerable interest
in substantiating the reputation of its products by winning races. In fact, in the 1920s, Europe was
regularly host to a number of different races in different countries on a single weekend. The teams set
up by different automobile manufacturers competed at popular race circuits such as Targa Florio, Le
Mans, Monza and Spa as well as in Rome, Nice, Antibes and even a village in Alsace.
The main reason Bugatti won such an enormous number of races – on the back of which successes the
brand was also able to forge its image – was the fact that Bugatti sold not only its normal sports and
touring cars to private buyers, but its racing cars too. Thus it was that its automobiles took part in such
a large number of Grand Prix events.
This bestowed upon Ettore Bugatti a double success. He was able on the one hand to sell his racing cars
expensively to wealthy private buyers with a keen sporting ambition and, on the other, to capitalise on
their successes on international racing circuits – without actually having to make a single investment in
these “marketing activities”. This stroke of genius by “Le Patron” not only brought him immortal
fame, but a substantial fortune as well. A total of 350 legendary Type 35-series automobiles were
ultimately built – in a wide variety of versions. Those that survived their racing days, accidents, World
War II and all other risks over the years, have become coveted and highly priced collectors’ items.
Four Type 35 Grand Prix models – Four distinct personalities – Four Veyrons
Tradition being what it is, the Bugatti Veyron Specials built to mark the 100th anniversary of the brand
feature the racing colours of the respective countries: blue for France, red for Italy, green for England
and white for Germany. Each of the four new Veyrons has a specific “predecessor” in the form of an
original Grand Prix Bugatti on which it was modelled. These four historic race cars represent the
generation of legendary Bugatti Grand Prix racers which were piloted by world-famous race-car drivers
and which scored countless racing victories in the 1920s and ’30s. Each of the four Veyron Specials is
named after a Bugatti race-car driver of the 1920s and 30s. Jean-Pierre Wimille has given the blue
Veyron its name, Achille Varzi the red one, Malcolm Campbell the green one and Hermann zu
Leiningen the white Veyron.
Jean-Pierre Wimille was one of the longest-serving drivers at Bugatti. He only joined the team in
Molsheim in 1933, but subsequently remained loyal to the brand, ultimately driving home Bugatti’s
last-ever victory in 1947 at Bois de Boulogne in a 4.7-litre Monoposto Type 59/50 B. Wimille’s many
previous successes included winning the 24 Hours of Le Mans in 1937 and 1939. Achille Varzi was a
member of the official Bugatti team from 1931 to 1933. He had already achieved many successes since
1928 driving a private Type 35 C, then later went on to win the Monaco Grand Prix, an event on
Berlin’s Avus circuit and other races. As the setter of numerous world records for speed, the name
Malcolm Campbell is firmly established in racing history. He also competed in countless “normal”
races from 1911 and 1936, often piloting a Bugatti Type 39 A or Type 35, and he owned one of the
legendary Type 57 S street sports cars. Prinz Hermann zu Leiningen’s career driving Bugattis began in
1927 when he purchased a Type 40 chassis, for which he had a racing body built. He went on to win a
number or races in a privately owned Type 37 A before eventually standing in the spotlight of the
international racing scene in a 35 C for several years from 1930 onward.
“We have put a lot of effort into translating colour and material, the defining characteristics of our
historic role models, into the designs of the modern-day Veyrons,” explains Alasdair Stewart, Director
Sales & Marketing at Bugatti Automobiles S.A.S. “We have taken extreme care to match the original
colours of the original race cars, exterior and interior”
On Sunday, the four historic racing Type 35s and the four modern-day Centenaire Edition Veyrons
will be exhibited alongside each other in the park of Villa Erba for the first and only time.
Ahead of that presentation, Bugatti will on Saturday be prominently represented in the park of Villa
d’Este by a special-display-class exhibition of models, which will serve to portray the 100-year history
of the brand. Bugatti’s participation in the classic Concorso d’Eleganza Villa d’Este at Lake Como will
be the second highlight event to mark the carmaker’s centennial celebrations after it took part in the
International Geneva Motor Show in early March. This latest event will be followed by the Pebble
Beach Concours d’Elegance in California in mid-August and the main celebratory event on 12
September in Molsheim (Alsace), which has been the home of this unparalleled automobile brand for
– By: Omar Rana