In a lengthy article by the Detroit News, the publication reported that Ford is offering $1,000 “conquest cash” to owners of Chrysler, Dodge or Jeep owners to trade in their rides for a new Ford SUV, pickup or crossover. Cars are excluded from the offer, which is running between now and July 31.
“Domestic intenders for Chrysler and GM have been defecting to Ford and Lincoln Mercury products in great numbers since the beginning of the year,” said Amanda DeMouthe, marketing manager for Ford’s Boston, New York, Philadelphia and Washington regions.
Your thoughts on Ford’s attempt to bank on GM and Chrysler’s misfortune? Have your say in the comments section below.
– By: Kap Shah
Source: Detroit News