Honda announced yesterday that it will no longer be participating in the 2009 Frankfurt Motor Show. Toyota, on the other hand, confirmed earlier today that it will be at September’s event.
According to Automotive News Europe, Honda said that its decision to pull out of Frankfurt is based on the “unprecedented market downturn.” It said that the company is “trying to reduce every possible cost in various areas including manufacturing, sales and marketing activities to strengthen its business constitution to overcome the tough climate of today.”
Instead of spending money on auto shows, Honda said that it wants to focus its resources on researching and producing “environmentally responsible products.”
Mitsubishi, Nissan and Infiniti have also pulled out of Frankfurt. Suzuki said that it will have a display at September’s show.
– By: The Daily Auto Editor