Aston Martin to unveil Lagonda brand and concept in Geneva

Aston Martin will be unveiling its new Lagonda brand at the 2009 Geneva Motor Show with a new secret concept. Will it be an SUV? A large sedan taking on the Mercedes-Benz S-Class? Or will it be a hybrid concept? We’ll find out early next month.

Aston Martin’s CEO Dr. Ulrich Bez has previously said that a production Lagonda will hit the market as early as 2012. He said that Lagonda will allow Aston to “develop cars which can have a different character than a sportscar.”

We’ll have more info at the 2009 Geneva Motor Show on March 3rd. Stay tuned.