Hyundai’s Assurance program attracting new buyers

According to Hyundai Motor America CEO John Krafcik, the Hyundai Assurance program, which allows customers to return their Hyundai vehicle if they lose their job, is attracting new buyers. The new program was made possible with partnerships with Walkaway USA.

“We think it’s responsible for a 10 to 15 percent incremental increase in interest,” Krafcik told Automotive News citing statistics from

The program was launched in early January and was heavily advertised during Super Bowl XLIII.

Krafcik said that so far only two customers have returned their cars under the program. Of course the program has some conditions and customers must make the first two payments on their vehicle before returning it.