2010 Ford Harley-Davidson F-150 coming to Windy City

FoMoCo has taken the wraps off the new 2010 Ford Harley-Davidson F-150 prior to its 2009 Chicago Auto Show debut. The new Harley-Davidson F-150 marks the 14th edition of the special-edition truck for customers that appreciate that extra customization.

New editions feature a new bold front fascia with a premium interior and Harley-Davidson badging. The outside of the 2010 Ford Harley-Davidson F-150 features a 6-bar shaped billet style grille and forged aluminum and Harley-Davidson chrome badging. Sitting a little lower than your standard F-150, the Harley-Davidson edition rides on 22-inch low-profile performance tires and Euroflange forged wheels.

Under the hood is a standard 5.4L V8 that produces 320-hp and 390 lb-ft of torque. The 2010 Ford Harley-Davidson F-150 will be available this summer in Tuxedo Black or Lava, a deep maroon-ish color. Pricing will be announced later this summer and we don’t expect it to be cheap.

Click through for the press release and the high-res image gallery.

2010 Ford Harley-Davidson F-150:




Press Release:


    –  2010 Ford Harley-Davidson™ F-150 edition features a new, bold front fascia and grille along with a premium interior and model-specific ornamentation
    – Sport suspension and standard 22-inch polished, forged aluminum wheels and tires ““ the largest available on F-Series ““ complement refined ride of the new Harley-Davidson F-150 edition

CHICAGO, Feb. 10, 2009 ““ The 2010 Ford Harley-Davidson™ F-150 delivers a new standard of “custom cool,” combining the smooth handling and legendary durability of America”s best-selling truck with the authentic styling of Harley-Davidson, the industry leader in motorcycles.

This marks the 14th Harley-Davidson edition of an F-Series truck and latest in a line of Ford Harley-Davidson F-Series models dating back to 2000, which aim to appeal to customers who appreciate quality and unique details only this kind of collaboration can bring.

“Our successful co-branding, unmatched in the industry, offers customers true specialized truck luxury,” said Derrick Kuzak, Ford”s group vice president of Global Product Development. “Just like with our other associations, we”ve linked with an industry leader to offer the best
of the best.”

The successful collaboration between these two icons of the open road has produced eight F-150 models, as well as six Super Duty F-250, F-350, and in 2009, the first Harley-Davidson F-450 edition truck. The 2010 Ford Harley-Davidson F-150 is the first Harley-Davidson edition vehicle built off the award-winning new 2009 Ford F-150.

“This truck builds on the legacy of toughness that”s been the hallmark of the Ford F-Series brand,” said Matt O”Leary, chief engineer. “Now we”re giving customers more of everything they love with the best F-150 and the boldest Harley-Davidson F-150 ever ““ featuring a fully differentiated design, all-wheel-drive capability, 22-inch wheels and a knock-out interior.”

The exterior of the 2010 Ford Harley-Davidson F-150 offers a bold front fascia and six-bar shaped billet style grille and boasts specialized forged aluminum and Harley-Davidson® chrome badging. The truck will have a lowered appearance because of a fully integrated deployable running board.

Also standard are 22-inch low-profile performance tires ““ the largest in the F-Series lineup ““
and Euroflange forged wheels with a polished and painted center wheel cap. The paint selection is classic Harley-Davidson ““ Tuxedo Black and the first Ford application of Lava, a deep maroon with three-color metal flake.

The interior is customized to appeal to the truck buyer who appreciates the attention to detail for which both Ford and Harley-Davidson are renowned.

“There”s a real tie-in between the truck”s interior and exterior designs,” said Patrick Schiavone, Design director. “It”s very much like how some customized Harley-Davidson motorcycles have a prominent theme that runs through them. That”s how we tie it in with custom bikes.”

Also impressive are the seats and console lid, which features hand-made cloisonné badges; the console has a limited-edition serialization plate.

“These handmade badges continue our theme of premium Harley-Davidson offerings,” said Schiavone. “Probably the only place that most people have seen hand-made cloisonné is on premium Harley-Davidson motorcycles. It”s really high craftsmanship, and people will recognize it as another connection between the two brands.”

Linkage is apparent even in the smallest details, such as adornments on the seats.

“The theme of the seat was designed to resemble a Harley® biker jacket,” Schiavone said. “We even used authentic materials you”d find on Harley-Davidson MotorClothes® brand apparel.”

The seat backs feature ribbed leather treatments, engraved Harley-Davidson button snaps and even zippered map pockets featuring zippers from Harley jackets.

It is important to the Ford Design team that the truck remain genuine to enthusiasts of Harley-Davidson, customers who traditionally are as loyal to their motorcycles as F-150 owners are to their trucks.

That”s why the team meets regularly with Harley-Davidson designers and travels to motorcycle events throughout the year ““ including Daytona Bike Week, Sturgis Motorcycle Rally and Harley-Davidson dealer meetings ““ to talk to current and potential customers. The team wants to be sure that when Harley-Davidson owners or enthusiasts need a truck, this is the truck they choose.

“We talk to everyone we can; we find out what the customer values,” O”Leary said. “We look at what they like, what they want, and what they wish they had, and we go from there.”

“No one understands their customers better than Harley-Davidson and Ford,” said Joanne Bischmann, vice president ““ Licensing, Harley-Davidson Motor Company. “We”re proud to share the spirit of Harley-Davidson authenticity in a unique interpretation of America”s favorite truck, the F-Series.”

About the F-150
On the new F-150, there”s a wealth of content complementing its unique appearance. The 2010 Ford Harley-Davidson F-150 is equipped with a 5.4-liter three-valve engine, which is rated up to 320 horsepower and 390 ft.-lbs. of torque and mated to a six-speed automatic transmission with a sport-tuned exhaust and a top speed of 115 mph.

The truck is available with 4×2 or an optional all-wheel drive, which features settings of 4×2, AWD and 4×4 high, unique to the Harley-Davidson edition on the F-150 platform. All 2010 Ford Harley-Davidson F-150 models will be SuperCrews.

The F-150 is new inside and out. The Ford truck team adopted a holistic, 360-degree approach to revamping the vehicle ““ from its segment-first features to the tough new exterior, a more spacious, flexible and refined interior and an unparalleled choice of cab styles and trim levels.

The improvements are just as dramatic beneath the sheet metal. They include a new high-strength, lighter-weight chassis that delivers even more horsepower, unsurpassed fuel economy and class-leading towing and payload capacity.

The new design has garnered an impressive array of awards:

    – F-Series is the best selling vehicle in America for 27 consecutive years; best-selling truck for 32 consecutive years
    – Motor Trend 2009 Truck of the Year Award™
    – Top honors as “Truck of Texas” as well as “Best Luxury Pickup” for the 2009 F-150 King Ranch from Texas Auto Writers Association
    – 2009 North American Truck of the Year
    – “Best Overall Half-Ton Pickup” from PickupTrucks.com
    – 2009 Best Redesigned Vehicle from Kelley Blue Book”s kbb.com
    – “Automotive Excellence” award in the Workhorse Category from Popular Mechanics
    – Motor Trend’s Truck Trend Top 5 Trucks from Specialty Equipment Market Association (SEMA) for 2009 Ford F-150 Heavy Duty DeWalt Contractor Concept
    – Detroit Free Press Truck of the Year
    – Detroit News Truck of the Year
    – Best Truck by Florida Monthly
    – Playboy”s 2009 Best Pickup
    – “Accessory-Friendly Truck” Design Award from SEMA
    – America”s Safest Full-size Pickup with 5-star frontal and 5-star side-impact crash-test ratings, the highest possible scores, in the National Highway Traffic Safety Administration (NHTSA) tests.
    – “Top Safety Pick” from the Insurance Institute for Highway Safety for its standard safety technology: Safety Canopy side curtain air bags and AdvanceTrac with Roll Stability Control
    – “Residual Value” award from Automotive Leasing Guide (ALG) for retaining the highest percentage of its original price among 2009 full-size light duty pickups at the end of a conventional three-year lease, based on ALG projections