Super Bowl XLIII MVP Santonio Holmes will get his brand-new Cadillac Escalade Hybrid Platinum and apparently GM wants to keep it all hush-hush. According to Cadillac spokeswoman Joanne Krell, Holmes picked out the $85,200 Escalade Hybrid Platinum as his reward for winning the MVP on Sunday.
However, Holmes didn’t follow the traditional way of picking his Caddy. Usually, MVPs pick their Cadillac in a hotel ballroom during a news conference where they mark off on a board which car they want. This time there was no board, no Cadillac during the game and no mention of Holmes winning a Cadillac during the ballroom news conference. Everything was done in private. Commissioner Roger Goodell said that Cadillac had asked not to be mentioned.
Krell said that General Motors, who received two checks totaling $9.4 billion from the U.S. Treasury, thought it would have looked bad to make a big deal of the sponsorship this year even though the Detroit automaker will pay back the loan.
This was Cadillac’s eighth year sponsoring the Super Bowl.
Holmes said that Cadillac will live up to the contract it negotiated and that Holmes will be getting his Cadillac Escalade Hybrid very soon.
Source: Daily News (via TTAC)