If you’ve been following the whole Chevrolet Beat concept turned production version (now known as the Chevrolet Spark) scene, then you remember that about a week ago Ed Welburn gave Today Show host Matt Lauer a sneak peek at the car before its alleged Detroit debut.
All of us in the automotive media industry figured “Hey, we’ll finally get to see the production Chevrolet Beat in Detroit.” However, in Detroit, GM showed the same old Chevrolet Beat concept that made its debut at the 2007 New York Auto Show. The closest we got to seeing the production Spark was one press photo released by GM’s Media Site (check it out after the jump). So where was the Chevrolet Spark?
According to KickingTires, who contacted GM’s communication department, the car under the tarp on TV was a foam model of the Spark. Since it wasn’t a full working prototype, Welburn refused to reveal the whole vehicle on TV and for that very reason GM decided to show the Beat concept instead since it is very close to the production model.
GM Global Communications Department”s Klaus-Peter Martin said that the company had always intended to reveal the Chevrolet Spark in Geneva (which was stated in the Chevrolet Spark’s press release). The 2010 Chevrolet Spark and the 2010 Chevrolet Orlando will both come to the U.S. market in 2011.
2010 Chevrolet Spark: