What credit crunch? Rolls-Royce Motor Cars announced today that its 2008 sales increased by 20 percent. The ultra-luxury automaker sold a total of 1,212 cars as compared to the 1,010 it sold in 2007. That marked the fifth consecutive annual sales increase since the company was launched in 2003.
Rolls-Royce said that there was strong demand for the Phantom range but the Phantom sedan with the extended wheels base accounted for more than half of all sales. Coming in second was the Phantom Drophead Coupe. The new Phantom Coupe that was launched in summer of 2008 also attracted new buyers helping Rolls-Royce achieve record sales.
North America remained Rolls-Royce’s largest market with sales accounting for 38 percent. Sales in Northern Europe grew 95 percent while sales in the Middle East grew by 48 percent.
Rolls-Royce is planning to have another record year in 2009 with the introduction of the new RR4 – the baby Phantom – due later this year.