Hyundai announced today that it will air its first two commercials for the 2010 Hyundai Genesis Coupe during Super Bowl XLIII on Sunday, February 1, 2009.
The two sports will share the same theme known as “The Epic Lap.” The first commercial that will air during the first half of the game will feature high-performance driving by Rhys Millen with music performed by Grammy Award-winning cellist Yo-Yo Ma. The second will feature a second n un-named musical talent with re-edited driving footage matched to a completely distinct soundtrack.
“The Epic Lap” Genesis Coupe commercials were created by Goodby, Silverstein & Partners. The 2010 Hyundai Genesis Coupe will go on sale in spring of 2009 as a 2010 model. Pricing will be announced closer to launch.
2010 Hyundai Genesis Coupe: