We already know that Nissan and Infiniti will be taking over displays abandoned by their respective automakers at the 2009 Detroit Auto Show. It was announced on Thursday that Mitsubishi dealers will also occupy auto show space that was originally allocated to their company before it pulled out.
Nissan and Infiniti won’t have any bells or whistles, high-tech video displays or spinning platforms.
“The cars are going to be the stars,” Joe Serra, the show’s senior co-chairman told Automotive News. “It’s not going to be an elaborate exhibit. We’re going to make it work.”
Serra said that Mitsubishi will be pitching in to help its dealers by providing the auto show display stand. Mitsubishi dealers will supply the vehicles.
“The dealers wanted to be here,” Serra said. “They know it’s a great value.”
In addition to Mitsubishi, Nissan and Infiniti, Porsche, Suzuki, Land Rover, Rolls-Royce and Ferrari will be skipping the 2009 Detroit Auto Show. Honda will attend but will not hold a press conference.