No big surprise here (well at least to us) – Motor Trend has awarded the 2009 Ford F-150 the 2009 Motor Trend Truck of the Year. While rivals Dodge Ram and Toyota Tundra are really strong pickups, the rules have been changed this time around.
“Fuel prices skyrocketed, the economy tanked, consumer confidence evaporated, and folks who once chose half-ton pickups more for their Marlboro-Man-image-enhancing qualities than for their towing or hauling capabilities are shopping elsewhere,” says Frank Markus of Motor Trend.
As Motor Trend points out, the Ford F-150 has a payload capacity of up to 3,030 pounds and tow ratings of up to 11,300 pounds. Even with those figures, the new 6-speed automatic, a lighter body, more aerodynamic cab offer a 12 percent boost (in the 5.4L variant) in fuel-economy.
Ford claims it sells more of its half-ton pickups to work and commercial customers than its competitors, and the company predicts this segment will grow to 45 percent of F-150 sales. We’re obsessed with the 2010 Ford F-150 SVT Raptor.
Toyota’s Tundra took the award in 2008.
2009 Ford F-150:
Source: Motor Trend