FoMoCo announced yesterday that while its European sales fell 21.4 percent, the new Ford Fiesta helped it outperform the overall industry. The Fiesta sold more than 42,000 units in the 19 most important markets in the two months since its launch.
“The Fiesta is already our second best-selling model behind the Focus,” Ingvar Sviggum, vice president of marketing, sales and service for Ford of Europe said in a statement. “In the U.K., the Fiesta’s market share for November was the highest since January 1998 for the nameplate, and the new Fiesta attracted 1,000 more retail British buyers than the previous model in November 2007. This is a promising start for our all-new global model.”
The 2010 Ford Fiesta is scheduled to go on sale in the U.S. in early 2010. The Fiesta will be offered in a three-door hatchback variant alongside the five-door hatchback and the sedan. Ford plans to price the Fiesta below the Focus.
2010 Ford Fiesta:
Source: Detroit News